I don't know much about AI research but the idea of "measuring" hallucination definitely seems very loaded to me. Humans hallucinate too and I don't think we can measure that. It almost feels like "we need AGI in order to develop AGI".
Model hallucinations seems to me like a fancy way to call the model results that make no sense (ie blatant errors). Plus it makes the model more humanoid.
The problem is we are so used to yielding to confidence we don't apply the necessary checks even when we know it is projected by machine.
Humans are certainly better but we don't have an absolute sense of what we do or don't know either.