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Isn't it more like "users of Netflix are responsible for 15% of Internet traffic"? What would Netflix traffic be without its users?

Or are we talking just about their CDN synchronization, and not about the user traffic?

A TCP connection has exactly two endpoints. Netflix hypothetically could always decide not to sell their product

> A TCP connection has exactly two endpoints.

Stop, you're hurting the NSA's feelings. :P

Packet-switched. :P

If the client/user doesn't ask to connect, there is no connection.