Spotify looked to ban white noise podcasts to become more profitable
bloomberg.com
bloomberg.com
They couldn't even have gotten to the point of confusing white noise and leaves rustling with podcasts and other "content" to make a buck off, if it wasn't for that first step. And that view of users as a resource, as people who need to be told what they want, permeates so much of tech... like a giant elephant shitting all over an otherwise quite elegantly made couch.
https://news.ycombinator.com/item?id=37159338
Reception wasn't great to say the least.
[0] https://www.theverge.com/2014/5/7/5690590/spotify-removes-si...
I was ranting, immaturely, to my ML educated friend recently about how terrible modern discovery algorithms are ("if ML is so powerful why does Spotify exclusively serve up the steamiest of dog sh$t?") when he explained this to me.
His response was "they aren't optimizing their discovery algorithms for your enjoyment, they optimize them for profit."
Is this actually true? I don't know. I don't think consumer file hosting services would be viable at their present price points if they were storing every single file byte-for-byte.
Certainly some of the value capture belongs to the company, but if you're not particularly concerned about security it seems like a win-win.
If you are concerned about security, encrypt your files and everyone else with deduplicated files will subsidize the cost of your service.
It's likely referring to iTunes Match which is a paid service that allowed you to upload your own MP3 files to Apple who would then serve it to you alongside any purchased/streamed music.
I believe that by default (but able to be disabled) your songs would be "upgraded" to the master-quality equivalent in Apple Music if they were identical. But then over time artists have been replacing those song with different versions/mixes.
Every distributed object store I've ever seen takes your data, chunks it into a fixed size, hashes it and then distributes copies on multiple nodes.
So deduplication is intrinsic to the architecture and not some business decision layered on top.
Apple pays the same rate to everyone and for all music, and for what it's worth it is well known that Apple pays much more than Spotify does to artists.
It is incredibly difficult to guess what related music people will like, and some people will like the selections, others won't. Apple recently added a "Discovery" station that tries to guess music you might like but don't listen to and I am a big fan of it, while many others absolutely hate it. Eh.
Has popular sentiment turned against Spotify’s algorithms? I thought their recommendation system was their most-respected feature – in my own experience at least, Discover Weekly continues to be Spotify’s moat.
That's more than can be said for Tidal. My recommendation playlists generally contain tracks and artists I already listen to (sometimes from completely unrelated genres), sprinkled with what seems to be random tracks from the "more like this" section of said artists.
Still not enough to compensate for the shit stream quality and ever increasing price of Spotify though...
What drives me absolutely bonkers is the number of foreign language songs in Spotify's recommendation engine for me. No matter how many times I say "never play this song again" to every foreign language song, give it about 5-10 more songs and it'll play another one.
I've never knowingly listened to a foreign language song
Still in 2016, I could start with a song in genre X and then let Spotify autoplay for hours staying in genre X. I discovered some new bands I liked. Then circa 2017 or 2018 something changed. After a couple of songs, Spotify would switch to genre Y, and break my flow.
I stopped paying for Spotify, and switched to Youtube, then Youtube Music. Youtube Music still does the good old thing, plays random songs staying within the genre I started with.
Maybe Spotify is optimizing for profit, but my money they lost.
So in practice it is not very user friendly since you can't pause it.
But this behavior should be controllable by the user.
I don't think "private mode" in applications is a good alternative most of the time to more direct controls like:
- An opt-in mode for training the algorithm.
- An ability to after leaving a phone on overnight to clear a bunch of songs out of your recommendations.
- An ability to mark a song that you like as irrelevant without blocking it.
- An ability to import and export recommendation lists and then to "pause" or "freeze" your recommendation training.
- An ability to freeze/fork/revert your recommendation profile.
- The ability to have multiple recommendation profiles.
- etc...
Going into a special mode to preemptively avoid a program from acting unpredictably and doing unpredictable things is bad UX, we should just call it bad UX. One of the big reasons that bad UX exists is because companies aren't using recommendation algorithms to benefit the user, and so they don't want users to be in control of them or to be able to easily turn them off or tune them. The recommendation engines are there to push Spotify's interests even when those interests don't align with the user. Bad UX and bad recommendation controls are in some ways a feature for the company, not a bug.
If the recommendation engine was presented in a way that consumers could easily control and if the majority of even casual users felt confident interacting with it and regularly turned it off, then that would be treated as a software defect to be fixed. Modern recommendation UX has more in common with advertisements or the popups websites put in front of content to force you to make an account, in the sense that you're not really supposed to take advantage of any opt-outs that the companies begrudgingly supply.
Perhaps only until they get the market position they desire...
all under the disguise of 'objective and smart algorithm analysing data' even though it seems that they will always use data to fit their own need, it feels like a digital feudal system
it surely does.
and quite an interesting take on the declaration of independence of cyberspace.
This is a weird reference! Do you, mayhap, have large, boisterous, disliked relatives?
No tracking and no ads, ever.
Uses WebAudio API. Based on the code from https://noisehack.com/generate-noise-web-audio-api/, but for some reason, the code wasn't working as-is in today's browsers. So tweaked things for a couple minutes.
Not sure what you mean by this. Which system?
So no, Math.random is very much not
> as reliable a source of randomness as the system
[0] https://v8.dev/blog/math-random
EDIT:
This is not a 100% joke question. I'd expect both versions to sound the same, but at the same time, there's a threshold on the RNG spectrum between "getRandomNumber() { return 4; }" and some truly random quantum source, where if you feed the RNG to audio output, people will be able to distinguish between "bad RNGs" (left of threshold), and "good RNGs" (right of threshold). I wonder where that threshold falls.
I don't believe it would. While there can be pretty bad PRNGs, they are typically implemented to produce a particular statistical distribution which would be identical to a real random source for the purposes of white noise. This is due to the fact that audio is a superposition of frequencies which takes time and multiple samples to cohere.
PRNGs can be bad for things like crypto because each individual generated value has significant implications for the entire set of operations.
Both algorithms will generate sufficiently random values from a human perspective. Unless you carefully look into them, with a very specific mathematics / crypto knowledge, you wouldn't even be able to tell which one is pseudo-random, and which one is random: and if you somehow are able to, then it would just mean that the underlying RNG is very, very bad.
I just sample from my own brain if I want truly random noise.
Ba-dum-tisss...
An app, though, not a website.
I don't know if it works offline though, and probably not when your phone is locked. They also published recordings on spotify though; some are an hour long, others you can probably download them and loop them though. https://open.spotify.com/artist/1gRJBUyCeihBrgcCtDdEfv?si=yL...
If you’re using iOS, there’s a built-in system for Background Sounds[0] that has quite a few options, and is built into the OS, which means it definitely still works while your phone is locked, or even otherwise engaged. It even gets out of the way for other audio and comes back very gradually.
A real hidden gem.
My baby will love this
It’s in the iPhone control center under the ear icon (which you may have to enable). The feature is called ‘background sounds’.
YouTube has a similar issue. Viewers who watched "60 minutes of white noise" also enjoyed "8 hr tv noise loop". Yeah... thanks for the rec.
Also, the soothing crackle makes transmissions from my home planet more distinctive, so I never miss any of the crucial orders relating to my mission:
In a more serious note YouTube has a similar problem, "Oh I looked recommendations for a drawing tablet to buy my friend", now till to the ends of time I get recommendations for drawing tablets, and if I had used the "Incognito mode" they show me ads despite me being a premium user, I want it incognito but not THAT much of incognito you geniuses at Google.
With white noise it is so easy to generate for free that likely 1000s of people are generating hordes of static content and uploading it to try to get a payout.
And it’s probably not that easy to identify every track that is intended to be listened to as ambient noise. Ambient noise itself is a music genre.
I use the VLC app on ios and transfer music using its wifi web interface, since my computers all run linux and can't easily transfer MP3s to the phone any other way.
There’s the Decoupled app which is pretty neat for playing audio on iOS. You can transfer audio files using Wi-Fi.
Then when I pop up awake at 3am cause of noises youtube's sent me to WW2/Hitler/Nazi videos. It never, ever fails. Sometimes I get sent to this one physics teachers video who I've never once clicked on, watched, or selected myself, but he has an INSANE amount of views like tens of millions. Like, youtube purposely sends videos to him. I forget who it is but it's a dude with long grey/white hair and a beard talking about physics I think from MIT but I dont remember it's been awhile.
Why can't you keep me watching stuff related to what I'm watching?? How do I get from the Teutonic Knights to Hitler?? It's ALWAYS Hitler.
Now i have to make sure I watch a channels playlists because I wind up in Hitler territory every other video if I don't.
Godwin's law
And then I'd say about 30% of the time it'll grab some documentary/video I've already watched, which is also annoying.
I'm an ancient relic from the nether times who still manages his own locally stored audio files and playlists, so I simply can't relate to this beyond that if you play lazy games you will win lazy prizes.
Nothing wrong with being lazy, of course. But if you want the power to have a satisfactory playlist you kind of need to own up to the responsibility for one.
There are tens of millions of songs released every week. It's literally impossible to find new music you like without recommendations.
In the past, people would get recommendations from people they know. Now we have the help of algorithms. They're not perfect, but most people will find hundreds of songs from random artists they never would have listened to and their friends/family probably have never heard of.
There's no manual way to do that without spending an enormous amount of time on it (which I say as someone who did that in the 90s/00s).
The fact people pay money for something already being beamed to their house for free sometimes astounds me.
As another old fogey, at least old enough to have been active in the filesharing scene, that filesharing has got me so much music stored on disk that it would take nearly a year to listen to every recording if they were played back-to-back 24/7. With such an embarrassment of riches, what need is there for continual recommendations for new music? Sure, I occasionally add new music if I come across some interesting mention of an artist in a book or article, but I have a hard time understanding why some other old fogeys feel that a discovery algorithm is essential.
You may be surprised to learn that some people just enjoy exploring new and recent music. Music and culture change, so you can't just find everything you might want in a historical catalog.
I never said otherwise. I just believe that most old-fogey listeners are going to divide their time between exploring new music and dealing with the backlog they quickly accumulate from that exploration, and therefore an algorithm that pumps out recommendations nonstop is not essential.
you may legimatey not need them based on your goals for the medium. For books, I tend to only read technical textbooks these days, so sure. I'm not looking for any fiction or biographies.
Likewise, I really haven't bothered curating a playlist since Google Play Music shut down, I was barely adding new songs to my playlist by then anyway.
>You may be surprised to learn that some people just enjoy exploring new and recent music.
Sounds rough with the current landscape, especially if they feel stuck to Spotify. But if there's one thing I learned from exploring new and recent adult media, it's that the truly great stuff isn't found on Pornhub. You gotta search deep and discover your kinks through "word of mouth". Really teaches you to properly "research" when billion dollar corporations are too scared to touch your medium to begin with, and most forums forbid even talking about such stuff.
and how to rummage through spam. My god, is there so much spam when you hit a niche adult theme and you just end up with weird russsian websites. Corporate propaganda shilling can't even phase me anymore
After they killed Napster, my discovery ended up on BitTorrent, which often optimized for the complete discography of artists. This could leave quite a backlog but it was interesting nonetheless.
Now I use Apple music, primarily for the albums and the depth of the catalog. I was an early Spotify user but they lost me when they were serving other people music through my connection in the early days, I didn't appreciate that.
When they started monetizing, I also didn't like the way that they took in tons of money from people who liked exclusively small artists and paid it out to mostly the top acts from big labels. Sure, they all do that now, but Spotify started it. At the time, iTunes still had you paying by the song.
It's hard to stay into new music as I get older. A lot of times I already know what I want to hear, and I'm not a constant soundtrack type. But I do make an effort to prowl around the catalog a little and also listen to college radio. Those experiences haven't failed me yet.
how many forms of white noise do you really need? It's not really a "genre" people listen to for leisure. It's either for sleep or study. You're not intensely listening for lyrics nor rhythm nor anything other genres argue about, you don't care how the "artist" got the sounds.
I feel ya. I usually fall asleep at night to some kind of "10 hour loop of blizzard and crackling fire noises" playing on Youtube... and now my YT recommendations are full of "10 hours of crackling fire", "10 hours of thunderstorm noises", etc. suggestions. Sadly YT is incapable of understanding that I only listen to that stuff when I'm trying to fall asleep and I have zero need of those videos any other time. groan
I mean, sure, I can go in and hand edit my watch history to remove that stuff (and I do occasionally) but doing that constantly is a huge PITA. I wish they could figure out a way to fix this.
> Some podcasters are making as much as $18,000 a month through ads placed in these episodes
> shifting users away from white noise programming could net the company an additional $38 million in profit
I wonder what does Spotify think those people could listen to while sleeping, heavy metal? /s
A problem could be that ads in those stream are wasted unless we discover that sleeping people can be influenced as awake ones. Is the sum of those wasted ads that's equal to $38 M?
"But old clothes are beastly," continued the untiring whisper. "We always throw away old clothes. Ending is better than mending, ending is better than mending, ending is better …'
For example, if Spotify replaces the podcaster who makes $18k month in royalties with Spotify's own white noise podcast, then the immediate effect is that $18k/month doesn't leave Spotify's pockets.
https://www.theverge.com/2021/3/3/22311574/peak-design-video...
how can you have copyright on white noise???
Thanks, I didn't understand what the problem was before, and was thinking "if the white noises still has ads, who cares?"
Anyway, Pandora has essentially "solved" this problem with the "are you still listening?" button that pops ups, so IDK why they don't just do that.
So I guess no, its not the same.
Honestly, there are days when I go to sleep with metal blasting from the ear buds. That can be calming depending on how the day went.
I think the real reason is Spotify pays you per "song played" not per minute played. If I listen to Dopesmoker by Sleep, which is an hour long, then I listen to a 60 second white noise clip, both artists get paid an equal amount.
Also, the music they make is amazing. So it's always relevant to most music conversations.
(Albinoblacksheep flashback is still my go to when I'm feeling nostalgic)
I don't think I've heard them for at least 10 years, I'll put it on for listening!
Edit: OMG I just remembered the existence of this masterpiece: Shpongle - Star Shpongled Banner !!!
I don't have a Spotify link handy, but here's a YouTube Music example:
https://music.youtube.com/playlist?list=OLAK5uy_l_K6GgImOp-3...
I noticed it too recently, but it's not always this way. A few years ago I could find white noise songs with hours of duration.
There’s a quick way to access all of this if you’d rather not dive into menus every time you want to turn on white noise. Once you’ve set your preferred sound from the options above, follow these steps:
Navigate back to the Accessibility menu. Scroll down to the bottom and tap Accessibility Shortcut (under General). Tap Background Sounds to select it from the list. This will set white noise as your accessibility shortcut so your preferred background sound will play anytime you triple-click the side button, even with the screen locked. You can map this function to Back Tap, too, if you prefer.
You should probably use an app though. Noise doesn't compress well, which means that you can get strange artifacts when it is compressed from the server to you, and then from your phone to a BT device. An app playing from hardwired or internal speakers is best.
There is a good app called Chroma Doze. It lets you tune the noise to the exact spectrum needed for your situation. It also blends the noise very well so that there is no loop heard. Plenty of apps/devices think that 3-4 seconds of noise looped is enough, but one you hear it, you can't unhear the loop.
https://play.google.com/store/apps/details?id=net.pmarks.chr...
Or having some noise mp3/AACs loaded into your phone's music app?
Spotify is also probably more feature-filled than the average crap app thrown on the appstore for quick money as a whitenoise maker. For example the ability to download or send to speakers (like Sonos, Alexa, for example). Plus Spotify has greater selection of noises (yes there are MANY different types of white noise). Plus you can easily switch to your other podcasts and songs when you want.
I for one am an avid whitenoise listener on spotify throughout the day. I will listen to one type of whitenoise in the morning, then listen to a podcast episode, switch to a different type of white noise for a while, then some ambient noises, maybe some actual music around lunchtime, some more soft whitenoise after lunch to focus, another podcast at the end of the day. Doing it all in Spotify has value. Could I switch apps if I had to...? Sure. But a fully-featured music app is a natural place for long tracks of audio, so it makes sense to have it all together.
same reason as any other enshittified website as of late: you lose control and at some point they will make it painful for you to use stuff you like, because your convinence is not necessarily profitable.
If you are fine paying them $15 a month or ads (and yeah, that's the sticking point here: ads in the middle of your white noise seems to defeat the purpose f white noise) or whatever for those vast variety of white noise and the loss of control, I guess it's a successful business transaction. But I say this as a fogey that still prefers to have MP3's on my phone, so I don't know what the modern users want.
> Could I switch apps if I had to...? Sure.
glad you could. I dont get that sense from many users in other big apps, sadly. That's why they can scheme like this; they know angry fogey's like me are the minority and quickly replaced.
https://www.analog.com/en/analog-dialogue/raqs/raq-issue-154...
https://circuitdigest.com/electronic-circuits/simple-white-n...
Generate your favorite type of noise. If you want to apply filters/EQ, do it now. If so, trim several seconds from the start and end of the filtered noise to make sure there are no audible boundary effects from the filters acting on the start or end of the noise.
Duplicate the noise twice, so you have three copies of it, all on separate tracks. Drag track 3 to the right until the beginning of it snaps into alignment with the end of track 1 (watch for the yellow line; it's very important to align all the edits correctly). Drag track 2 somewhere in the middle.
Using the auto-snapping again, select both tracks 1 and 2 in the part where they overlap (drag across both, using the auto-snapping to align the selection. You should see two yellow lines). Use the "Crossfade Tracks" effect with a "Constant Power" fade type to crossfade tracks 1 and 2. Do the same for the part where tracks 2 and 3 overlap.
Select the beginning part of track 1 where it plays alone (snapping with the yellow line again) and also the empty space below it (drag down). Delete this. The tracks should all stay in alignment. Select and delete the ending part of track 3 where it plays alone too. Mix all the tracks together using Tracks, Mix, Mix and Render.
If you loop the result you get effectively 2 copies of the noise playing simultaneously but out of phase, repeating indefinitely, very slowly crossfading in and out, and with the loop point of each copy set at zero volume so you can't hear it.
If you find a shorter one just put the track on repeat and up the cross-fade to like 3s.
"Here’s how to play white noise on your iPhone, step-by-step:
Head to your iPhone’s Settings. Next, tap Accessibility. On the Accessibility page, find Audio/Visual and select it. From there, search for “Background Sounds” and toggle it on."
Now of course, you get lawsuits from site owners because a visitor can get the information needed without actually visiting the site which is detrimental to the site owner's ad revenue. Expect this kind of lawsuits to continue as LLMs become popular.
Head to your iPhone’s Settings.
Next, tap Accessibility.
On the Accessibility page, find Audio/Visual and select it.
From there, search for “Background Sounds” and toggle it on.
Wild. Why is it under accessibility?Much like a lot of accommodations for disabled people, it turns out to be useful for a lot of other folks too. :)
If you have 10 6 minute songs, someone can only listen to 10 songs in an hour. If you have 20 3 minute songs, someone can listen to double the number of songs in an hour. If you're creating an album of white noise and trying to make the most money from Spotify, you don't want to create a long "song".
Thats why a lot of movies have crept down to 80-90 mins. It allows theaters to fit a whole extra showing into the day, which means more box office revenue. Only the big hits are generally allowed by the studios to be longer (like a Christopher Nolan or James Cameron movie for example).
Because the same thing is true for movies. A theater ticket is going to be $10 regardless of whether the movie is 75 mins or 180 mins. Might as well squeeze more showings out.
Interesting – in Germany a small supplement for "over-length" movies was (or still is?) a commonplace thing.
There are thousands of free apps that do exactly that.
Streaming white noise from Spotify or iTunes seems, to me, incredibly crazy.
Or have your battery drained even faster by yet another ad-infested surveillance "utility" app.
Is it technically accurate? No, but most people's feathers aren't ruffled by it.
Definitely not, I have plenty of real songs in my Spotify library that are an hour long or longer. My guess is that it has more to do with how Spotify calculates artist payouts and that white noise "creators" found that they could get 20x the number of views if they split all of their tracks up into 3 minute chunks.
play -n synth 60:00 whitenoise
play -n synth 60:00 pinknoise
play -n synth 60:00 brownnoise
Or make your own wav files: sox -n whitenoise.wav synth 60:00 whitenoise
# Also works with pinknoise/brownnoise
I wouldn't use lossy compression to compress these. There's no redundant data in noise so lossy compression will just make it less noise-y. I can only imagine that noise on streaming services sounds weird.Speaking from experience of trying anything to try get babies to sleep!
This is a nice synthetic ocean sound, with "waves":
play -n synth brownnoise synth 0 0 0 10 10 40 trapezium amod 0.1 30
Or with a little more high end, it sounds like gusts of wind: play -n synth brownnoise synth pinknoise mix synth 0 0 0 10 10 40 trapezium amod 0.1 30Could you please share any other examples of commands?
File Size: 10
Encoding: n/a
Channels: 1 @ 32-bit
Samplerate: 48000Hz
Replaygain: off
Duration: unknown
In:0.00% 00:00:00.00 [00:00:00.00] Out:0 [ | ] Clip:0You stumped me there. Then I got it.
In fact it's actually built into the iPad.
*Obviously it takes time to develop but it would take one smart guy a day so if your team struggles it's on you.
Of course, repeating this one-time creative feat is just boring and annoying and for Spotify it is just a slippery slope. If they forbid silence, people will upload white noise, if they forbid white noise people will just resort to some low effort AI generated sound. None of which is desirable for anyone.
And who in heck would listen to white noise with ads? Wouldn't the ads completely destroy the intended effect of the noise?
This is a phenomenon I really don't understand.
1) UX is better through a streaming client. It'll be named cleanly, it'll have a nice thumbnail. Whereas a downloaded file would be named white_noise_128bit_v3.mp3 and would be in a Downloads folder with 10,000 screenshots and memes, and every time you try to open it you have to find it.
2) All-in integration with everything in one client: Here's my white noise in my history next to my favourite banger, next to my last podcast. Tonight, as I go to bed I decide I want to listen to....one of those. They're all there in one place.
3) Discoverability UX. Go to Streamer app. Search White Noise. Press Play. Done.
vs.
Go to Browser. Search White Noise. Scroll through pages of results of links about white noise, articles, listicles. Search again for White Noise Mp3 Download. Click top result. Get inundated with ads and links that LOOK like they should be a download, but actually take you to an ad network. Finally find the download link. It opens in an in- browser player instead of a download. Give up.
It's honestly to the point that most of our parents or grandparents can't even get there.
4) Oh also repeat the same but for audio players. Are there good local audio players? That aren't inundated with ads? And each with worse playback UX than Spotify/etc? Most phones now come pre-loaded with Spotify or YoutubeMusic or AppleMusic. Good luck figuring out what is a good local audio player.
Tap on white noise app, press play.
You don't have to worry about having downloading the track so it's available when you hop on a plane, or having internet, or using mobile data.
Plus, most white apps have an equalizer to tailor the spectrum and several noise generators. You might like brown noise more in certain situations.
I have a toddler, I'm well aware of white noise apps.
I'm still explaining why it's logical for people who think of white noise as audio to seek it in their music streaming app rather than getting Yet Another Single Use App, or dealing with downloads.
[0] https://www.foobar2000.org/download
Most likely because they already use spotify. They are familiar with the interface and is their go to spot when they want to listen to something. So when they want to listen to white noise they use what they already know.
That's the thing, you can't, not easily. On mobile—especially iOS—it's frustratingly difficult to transfer and use normal files without an associated app.
I mean can't people just sync music to their iphone like they were doing with ipods in the past?
On Android, I use a YT client app to download a 320kbps M4A of the white noise file, and then play it on anything I want...music app, podcast app, audiobook app...they all work, just like they would on a computer
Seems appropriate to me. Changing a files extension is pretty unusual and will break things in ways users don't understand. But if you do know what you are doing, it took me 20 seconds to work out how to do it without reading a manual.
I don't have an answer, but I'm fine with not understanding. Let people have things for their own reasons.
This way of thinking creates things such as Electron.
The thing that reduces context switching for developers? The thing that has increased the number of apps that would have been websites during the dark times?
I do that too, like a radio, but I recognise that music is far more "contentful" (for lack of a better word) than white noise variants, the latter of which can easily be generated locally on-demand for as long as you want.
It's status signaling.
Anybody can send pseudorandom numbers to their audio device, but some people are rich enough to do it on a thousand dollar device, using a paid subscription to download megabytes of pseudorandom data over mobile data, storing it on expensive flash to achieve the same result.
Don't judge it through a rational lens. It's primitive status signaling.
The younger generation grew up with Spotify having everything available for a subscription. We grew up with OG Napster, which really did have everything.
But, additionally: Spotify has a client cache, so it's not always streaming - though it may be intended for a couple of albums or play lists regularly accessed, not hours of podcast content.
On YouTube one of my most-watched videos in terms of watchtime for a while was brown noise overlaid on a recording of ocean waves. The video was three hours long I think and monetized. YouTube probably doesn't care if that share of my YouTube Premium subscription money goes to the guy who uploaded that video, a professionally recorded studio production or some person doing vlogs in their bedroom. Why should Spotify?
No idea if it would be a smart business decision by the labels, but they could definitely do it and Spotify would only be left with independent artists and labels who don't join the bandwagon.
YouTube has no risk of this. There's no entity, or coalition of entities, capable of pulling content from YouTube that would create a noticeable dip in traffic.
They can't. Unlike movies, there's great value in back catalogs. If Die Hard isn't available on a movie streaming service you will likely not care. If Pink Floyd (or Beatles, or Aretha Franklin) isn't available on a music streaming service, a huge number of people will care.
There are ~4 big companies that control 70-80% (by different estimations) of music. But individually they own different chunks. Sony can't start a streaming service if they don't have music owned by Warner etc.
Why not? You've already made millions in profit on Ed Sheeran's content. Once you've broke even on the cost of making the content delivering more of it costs exactly the same. Regardless if its music or sounds of rain falling on a roof.
If any particular white noise album went away it would have no impact on revenue, people would just listen to a different one.
Not sure about that.
The main value proposition of Spotify is that is a audio marketplace that consolidates legacy music catalog via big labels (EMI, Roadrunner, Universal, etc) plus the Podcast platform sindication and in a certain stance discoverability.
Everything keeping the friction in a minimum level.
Of course Ed Sheeran is a big name, but I think it’s debatable that, let’s say the top 1% of his fan base in the Spotify user base would trade the huge amount of friction due to his catalog removal.
Another point that I forgot to mention: not all subscribers are equal to Spotify.
A heavy user that listens Ed Sheeran is less desirable than a heavy user that listens a bunch of podcasts. On the former Spotify needs to collect and pay to the labels and for the latter the cost is marginal.
If we’re talking about one artist, eventually the platform natural growth will offset the effect of a single artist leaving. Platform and network effects is something strong.
If you’re talking about a “catalog removal”, for instance, Universal removes all artists in their portfolio I am more than happy to agree that Spotify will suffer.
[1] - https://www.statista.com/chart/amp/26773/profitability-devel...
It feels very wholesome about playing a simple file, rather than streaming it. This is apart from the considerable simplicity and robustness of the solution. You can be on airplane mode and it will work. You can use VLC player features to speed up, slow down, or loop it. You can build up a play list rather than using search all the time. My phone sips power compared to streaming music. It also doesn't use your network bandwidth, which is nice.
Note: you could also build your own noise tracks on your phone with a mobile DAW. I like https://www.image-line.com/fl-studio-mobile/ - it's $15 but quite powerful.
Also kdeconnect works great as well to transfer files from computer to phone and vice-versa.
White noise is too broad - and largely unnecessary - the higher frequencies are more likely to damage your hearing over time (particularly at any elevated loudness, ie if you're trying to drown out some loud noise to sleep). Brown noise will do a far superior job at blocking out snoring, thuds, etc.
I don't know how people sleep with white noise, the highs are too screeching.
The primary benefit to me of using Spotify for this is that I'm already set up to control music on my sound system from my phone.
Surely that would bring down their bandwidth costs at the very least.
There are tons of popular paid apps that do this kind of thing already, there's an obvious market for it.
But I haven't found Spotify to be very smart recently, so they'll probably just keep complaining about it, or do something stupid like update their ToS to disallow this kind of thing.
I think every new artist account has a limit of 3000 daily streams per track before they get flagged for botting. The solution is to upload loads of shorts tracks to every artist account, since Spotify only takes streaming numbers into account, and not playtime.
This also has hidden costs for Spotify, such as the unnecessary bandwidth and storage required for all this audio no human even listens to.
Spotify isn't geared to handle people streaming 8+ hours of ASMR audio per day.
Their model doesn't support having to pay artists for audio tracks people put on random shuffle while they sleep / game / study / work.
"White noise" here I think just means tracks without talking.
So mic scratching, inaudible whispers, tapping on random items, mouth sounds... all the stuff ASMR folks do.
These folks figured out how to get Spotify to pay, with a bunch of new tracks every week that people are actively listening to, and Spotify doesn't want people doing that.
?! putting spotify on in the background of something else has to be more than 50% of their use. That's partly why the payouts are so low.
If it's 2 then it makes no sense Spotify needs to pay either way, and if it's 1 then it makes no sense either, people didn't start listening to music in the background while working or studying or relaxing or cooking once white-noise-like feed appeared, they've been doing that since before I was born, so if spotify business model doesn't account for that model it is simply not viable.
From the article, it seems the issue is another thing entirely : people listen to that while sleeping, and that drives the value of advertisements down.
That is literally Spotify's main use case
Let’s say someone pays $10/month for Spotify. First Spotify takes their cut, let’s call that $3 but whatever it is. There’s $7 left. If someone ONLY listens to Taylor Swift that month then she deserves the full $7. If someone listens to 50 artists for 20 hours then those 50 artists can divide the $7.
You can set the pool size and divide the pool a few ways. I’ve got ideas for how I think that should be done. But in any case I’ve always thought the division should be on a per-user basis rather than entire ecosystem.
The counterargument I see is that subscribers who listen to lots of different artists will have a smaller share of the pot for each artist than someone who listen to just one artist. But I see the inequality here is not as bad as the other option where almost all my subscriber fee now goes to a few mainstream artists I probably never listened to. I also bet a lot of smaller artists would benefit more with a per-user pot, instead of always getting a minuscule share from the global pot.
On computers, use https://mynoise.net/NoiseMachines/whiteNoiseGenerator.php and press "b" for brown noise.
How can one sleep when those come up?
Or do they only inject ads between songs, so that if the song is long enough, the user will never hear any ads?
Or it's paid subscribers.
www.mptr.ee
The captured audio soundscapes are high quality, engineered, mixable audio from many relaxing and peaceful natural and artificial environments.
Tossing a few million dollars towards the MyNoise people for something that's currently donor-ware would be amazing for the creators as well as opening up the ambient soundscapes to millions of people.
Spotify gets royalty-free audio that takes up very little bandwidth.
That's called ambient noise.
That's not white noise.
An icon appears for me when in the Control Center when I swipe down, the “Hearing tile”, and can be used to play/pause and change Background Sounds.
Can also be accessed this way:
1. Open Settings and scroll down to Accessibility
2. Tap on that, then scroll to the Hearing section
3. Choose Audio/Visual
4. Tap on Background Sounds
5. Turn on Background Sounds by tapping the on/off toggle
https://appleinsider.com/articles/21/07/23/how-to-use-rain-d...
TIL: https://www.slashcam.com/news/single/Netflix-removes-movie-n...
Is there at least a way to turn it off?
If you download the video file and play it back locally, you can change it or turn it off if you want, it's just a video filter
You can even turn off deblocking if you want, get those crispy jpeg-like artifacts!
It's all just post-processing, when it was previously hardcoded, which seems like a win, especially considering bandwidth gains
It also requires staring into a bright light, so don't do that.
I have astigmatism. Most modern headlights produce lens flares when driving at night. Street and traffic lights also. Doesn’t need to be harmfully bright to flare, just brighter than the background.
(and of course if your film is shot on digital, then it was never there)
If non-grainy film stock had been available for the same price, do you think filmmakers would have intentionally picked the grainy film instead? Every single time?
As an over-the-top example: Most people (that I know) would agree with George Lucas re-edits of Star Wars with newer CGI are worse than the original edits. The only reason to choose the newer edits are because they're released in HD and the original is not.
It's actually part of AV1 https://norkin.org/research/film_grain/index.html
You'll be telling me that distortion pedals and valve amps are a bad idea next.
Now the filmmakers may have done that in the first place, depending on how the movie was made. So for say, things made by Netflix themselves I'm sure they sometimes use fake digital film grain, but that's coming in at an earlier step in the process.
They considered intervening with them, which by far doesn't mean banning them.
To put it into context after their acquisition they had been pushing podcasts in general, white noise podcast accidentally profited from it, and a bit too much.
Which is with what they considered intervening with.
But banning them would have been the last step if others don't work.
And even then you still would have white noise songs, just not podcasts. Or more likely podcast just not promoted, i.e. you need to more explicitly look for them.
I.e. the chance for Spotify removing users access to white noise content was close to non-existing as far I can tell.
https://www.engadget.com/spotify-almost-removed-white-noise-...
https://www.theverge.com/23131327/how-to-iphone-white-noise-...
It's what most biz folks use (eg therapists, massage, etc) in their office to ensure privacy.
We've used one for like 9 years with my son and it helps him sleep really well too.
Also works for whitenoise or pinknoise.
Bonus: this will also offload your servers significantly, specially as pure noise is hard to compress.
> these podcasters, whose shows entail playing various noises like crashing waves or bird sounds on repeat
These are not white noise.
I want an app that just does this and nothing else that is not terrible.
I wish it had a few more (eg rain without bird noises). Being able to add my own would be great.
cat /dev/urandom | aplayI decided to write my own noise generator. It's not hard. If you have access to OpenAI (or a semester's worth of DSP education), you could write one in a few hours.
Scapegoating "capitalism" doesn't strike me as sufficiently nuanced thinking.
For instance, Tidal, has playlists dedicated to things like rain sounds e.g. https://tidal.com/browse/playlist/5ed2512d-b27b-4d0c-845d-3f...
it’s amazing.
Youve got a massive platform, incredibly successful, loved and used by so many, and you go "ah darn, i really hate that my users on my platform choose to spend their time on content that isnt as profitable as other content on my plaftorm"???
Jesus christ thats daft. Serve the users what they want and they will stay with you forever.
There are so many hidden gems in accessibility settings, at this point it should be called advanced settings instead.
It may be the number of items that are part of why people consider these settings "hidden". The "Accessiblity" menu is now 23 items long, and the main Settings menu is 53 Apple items plus over 100 application items.
Even the most buried possible setting in iOS is 9 clicks or less, and for the bigger features usually a lot less as you've demonstrated, hence it's not correct to call it 'hidden'.
Settings then Sounds & Haptics. 16 options, none seem to match. Maybe "personalized spatial audio?" Oh no,that's saying I need special headphones.
OK it's not under Sounds. Maybe it's in the Focus section? That's what I would use white noise for, focus. 6 options. Maybe it's under "Work Focus" or "Sleep Focus"? No.
General? 15 options, all with sub-menus but none seem relevant.
Control Center? Probably not... That seems safe to ignore. Except if I selected the "Hearing" option in Control Center settings, that actually gives me access to the background noise generator in control-center. But that doesn't seem obvious to me at all.
OK next is Display & Brightness and Home Screen. Probably safe to skip. Which then brings us to Accessibility. Again, it doesn't feel likely to me that it's in here, but no other choice in the settings feels correct, except maybe the Music app? Nope nothing there.
I check accessibility. I look past 18 options and see "Hearing" again, might as well tap that option. Even "Background Sounds" doesn't match what I'm looking for mentally, "White Noise". So it's likely my eyes miss it when I scan the list of options.
IMO it's an app. So make it an app, not an accessibility setting.
It's still hidden, just in a breadth of options instead of depth. A needle hidden in a 1 acre lot covered 1cm high in hay is more hidden than a needle in a 10 ft cube haystack.
Have you ever used an iPhone as a day to day device?
A user manually checking every possible submenu to find what they are looking for would be quite an outlier. If they are that determined then I don't see what the issue is, since presumably they are then going to inspect them all anyways.
https://open.spotify.com/playlist/37i9dQZF1DWUZ5bk6qqDSy?si=...
As well as for other colors, such as brown noise.
https://open.spotify.com/playlist/37i9dQZF1DX4hpot8sYudB?si=...
It feels like a UI challenge as much as anything else, I can’t imagine many users specifically want a podcast. Part of me feels like Spotify deserves it though, they’ve been trying to shove podcasts into users ears for ages now and I don’t want them. Turns out if you shove podcasts in front of people they’ll choose them. Price they pay.
There is something incredibly surreal about this statement.
Spotify pays content creators based on how many ads are played.
A white/brown/pink/etc. noise track/podcast is likely to be hours long, so that listeners can have it play long enough to fall asleep. Once asleep, the listener is still technically "listening" to the track/podcast, including the ads that Spotify then must pay the content creator for. With tens or hundreds of millions of listeners each listening to hours of content, this cost adds up.
Spotify has its own white/brown/pink/etc. noise tracks that it doesn't need to pay anyone for. Those are what Spotify would like to see its users stream, because it could save them - by their own calculation - $38 million.
Beyond that, the giant media corporations whining about the fact that money is going somewhere other than their own accounts is... par for the course. Really, this entire situation speaks to the absurdity of the industry itself and its own greed.
It just means that people value white noise over the music your artists are creating.
Now people don't want just any noise, they want artisanal boutique noise. so all you need is a bpf style language artists can plug into your noise generator, then people can pick the superior custom noise algorithm.
hashtag: only_half_joking
But honestly, we have a HomePod mini that does 99.999% of the work in the house. The HomePod has half-a-dozen or so background noises including rain, ocean and white noises
My Android app (Chroma Doze, est. 2010) uses this algorithm to splice noise segments together:
When adding two streams together, the perceived amplitude stays constant
if x^2 + y^2 == 1 for amplitudes x, y.
A useful identity is: sin(x)^2 + cos(x)^2 == 1.
Thus, we can perform a constant-amplitude crossfade using:
result = fade_out * cos(x) + fade_in * sin(x)
for x in [0, pi/2]
But we also need to prevent clipping. The maximum of sin(x) + cos(x)
occurs at the midpoint, with a result of sqrt(2), or ~1.414.
Thus, for a 16-bit output stream in the range +/-32767, we need to keep the
individual streams below 32767 / sqrt(2), or ~23170.Then again, if Spotify really cared about saving bandwidth costs, they would have never gone to CDN from P2P.
Why not?
I'm sure WMG also thinks WMG's contribution to Ed Sheeran's music on the platform is worth the millions they get paid as middlemen. At least the rain is contributing something by making a noise.
The easy fix would be to cap track time weight, although that is susceptible to an attack of splitting the white noise in many parts and publishing a playlist.
I guess a possibility could be to somehow compute "song variety" (i.e. entropy in a model where the decoder can generate noise/randomness) and weight by that, but not sure if the available lossy codecs are good enough to do that.
This is not a $38m-in-costs crisis for Spotify, this is a revenue opportunity!
...
60 seconds of web seaching later... Sigh. Apparently this sort of marketer manipulation started over three years ago unfortunately: https://www.popularmechanics.com/technology/a36719140/sleep-... and https://www.science.org/content/article/are-advertisers-comi...
... things that make you say: "There oughta be a law..."
I would take the opposite approach and figure out how to maximize the return on the white noise without changing anything for the users; that is, focus on reducing the cost to deliver white noise, work on guidelines for the white noise presenters on how you're going to monetize this without disrupting the fad, etc.
From my perspective, I just can't see how trying to do something special with this fad does anything but immediately kill the fad. There are even FOSS white noise apps, and it won't take long for users to find a free alternative if Spotify messes with the recipe here. I sincerely doubt anyone is going to get Spotify exclusively for the white noise nor that white noise will somehow be a gateway into further Spotify use; I just don't see that the persons who want white noise would use that as an entry point into the service, it's the other way around, with current satisfied users finding out they can also use Spotify to get white noise.
Basically I see this as a happy accident for Spotify that will break if they try to press on it too much. They should treat this like a beneficial fad, and just figure out how to deliver it with the least resource cost, and just enjoy the extra revenue. I don't think it's really going to draw people in except if they play the "yeah, this is legit, we're just gonna get out of your way as much as possible here. enjoy our ads", and ride that money until it dries up.
One sample of white noise is indistinguishable from another; so if Spotify can identify white noise, then they can dedup, i.e. serve the same sample for every request for white-noise track.
What I find annoying is that people are wasting bandwidth uploading and downloading an undifferentiated hiss. White noise is trivial to generate locally, without consuming any bandwidth.
[Edit] Real white noise has the same energy at every frequency; the total energy in white noise is effectively infinite. Practical "white noise" is low-pass-filtered, which means it's no longer real white noise.
I wonder if these samples are really pink noise, and Spotify is talking nonsense?
Taken to the extreme, you're looping a single datum: https://imgs.xkcd.com/comics/random_number.png
Probably not the CEO's point though.
So I think it is reasonable to say that pop music is worth more. Let alone the fact that it takes tons more work to create.
Some people value sleep, others value sounds of nature, others value pop music, and others value money. The take on anything or anyone's value or worth usually tells us more about the appraiser than the subject.
Probably.
I will also point out that, again to the best of my knowledge, extremely little money is made by the music industry on sleeping pills, sleeping hardware (beds, mattresses, pillows) and necessities (covers, duvets), nor on specialised sleeping gear (masks, blinders, apneu machines).
Also: most people try to or need to sleep every night, but can go without a concert for multiple days. If you can sell something on a recurring basis, you don't need to make a ton of profit on each sale to get a nice income stream.
Finally: I think it is harder to improve the sleep of someone struggling with that, than to create entertaining music.
They suffer from the “DropBox problem”. Streaming music is a feature not a product. Apple, Google and Amazon don’t need to sustain their business based on streaming music. It’s a gesture to make their hardware more attractive.
The honestly pretty obvious answer to "why can't Ed Sheerhan's song be worth exactly the same as rain" is that the market demonstrates that there are lots of other places to get free rain noises or white noise or what have you while far fewer non-ad-or-subscription-supported on-demand song playment options.
This is frankly very very obvious.
you know, I've been making this argument to point out monopoly pricing for a long time: how come when I go to a theater, all the movie tickets are the same price? films cost a different amount to make, and some of them are good while others are stinkers. In any other business with a range of products like that, sellers compete on price. Movies are price-fixing-ed.
Edit: this article has some discussion https://www.theatlantic.com/business/archive/2012/01/why-do-...
white noise content is the best example of "user most likely doesn't active listen" so an ad on it isn't worth much
for other podcasts you would assume people listen (through yes they might not, but Spotify has no practical way of knowing that), so ads are worth more
Additionally the ad industry values that their ad is associated with "premium content" (whatever that means) and while white noise is "highly valuable for the consumer needing it" it's not "premium content" as it doesn't has much content. I mean it's literally noise, well fine tuned noise you could call art, but still noise. So highly valuable but not premium.
cat file.bin | aplay cat /dev/random > /dev/dsp
which was especially fun when 'who' said that there was only one TTY session active in the computer lab at night, and you were logged in from your dorm. Or so I'm told.I don't think that's how ... well, _anything_ works. It's like saying "If got rid of the actual program on our TV channel and filled the whole spot with adverts, we could make three times as much money from adverts".
They're not there to buy your product, they're there because there's a free thing they want. When that free thing goes away, so do they.
After all, removing features your customers are using too much is a recipe for profit.