Someone can correct me if I'm wrong, but they're actually one of the few vendors who design their own stuff - e.g, their Starbook line is their own, not some Clevo junk.

The wait times last I checked are dreadful but that could've changed. I really like their approach though, whenever I can finally get away from Apple's stuff they're likely what I'll opt for (unless System76 knocks it out of the park with their custom one...).