1) Figure out HOW to talk to customers. Before they uninstall, drop them to free and ask for a quick phone call. You need to do this not a V.A. or an email flow. Don’t talk about your app, let them tell you about their pains. Try not to fall down the next rabbit hole of pivoting on their responses :)

2) Churn isn’t an identified problem yet. It’s just a metric you worry about.

3) Your company needs to deliver extra value every few days during onboarding. Onboarding is too short currently. Create value - trust me, your app does something they need. Bespoke report? Most Shopify apps are woefully poor in marketing and execution. There’s so much customer demand for helpful apps - the merchants are mostly dumb about Shopify because they’re worried about their own set of problems.

4) I’ve helped a few apps get better just because my customer’s (merchant’s) need the functionality and the app was just unbaked or misdirected. Devs are usually surprised at insights.

5) Your competition is weak. You got this!