At the time, I was on Comcast. 65/15 Mbps for $130/mo. I had this service for 10+ years and I was unable to upgrade to faster speeds without paying more.
I was one of the first people in my area to switch. Once I did, I got a call from Comcast saying they'd lower my bill to $50/mo. I saw their (and AT&T) trucks in my area and got ads in my mailbox for $40/mo 1Gbps connections.
The problem is, most places in the US do not have competition and Comcast and AT&T will not lift a finger to provide better service.