Samsung, Dell and HP are also selling Qualcomm Windows laptops. Why (besides the novelty factor) would anyone get one instead of an Intel/AMD/Apple laptops is beyond me though..
Battery life is a major factor.
Windows is not really my thing for many years, so Apple is on the table in the battery life requirement, but I don’t think I’m coming back to Intel/AMD soon.
Apparently those ARM based applications don't write themselves.