People in the cities with "normal" yards are not thinking about wildfires, not being contacted about it.

I think they were referring to people in the middle of nowhere, where yard work is more like forestry work. Every year I get some mail from the state about taking a class to learn how to manage my land/trees. It touches on healthy forests and fires. Areas more like this: https://maps.app.goo.gl/zPqNbX4142vobyMP7