Elon Musk's X follower count bloated by millions of new, inactive accounts
mashable.com
mashable.com
This is an obviously bad conclusion: if X and Mashable used the same conditions to consider someone an active user (thus, counted as "monthly user" or "active"), we'd expect only around 50% of Musk's followers to be active in a given month, if that.
That puts the figure Musk followers contribute to monthly active users at 12%.
The two definitions are certainly different, and X has better access to data, but I would expect majority of the X accounts to be pretty much inactive (heck, I created one back in the early Twitter days and only ever tweeted less than 10 times: though I was not following Musk, but I can imagine a bunch of accounts like mine who did). Also, I don't see a reason to underestimate lurkers: a bunch of changes recently (eg. visibility restricted to account holders, since retracted) may have pushed some to create lurker accounts.
Remember Tom from MySpace? I wonder what percentage of accounts followed him...
Maybe Musk is using the same strat for success...