We've been repeating this line for a line time now, but I'm not completely sure it applies.
I used to work for a big computer manufacturer from China working on their website. I worked hand in hand with designers making intranet apps, product description pages, landing pages, e-commerce, etc. We used to think like that, that users don't know anything about computers, so we focused on values, aesthetics, obvious features and price when designing product and landing pages. But one day a VP of e-commerce dropped by and said that A/B testing was showing that landing pages with technical data like processor power, RAM, disk size were working better than bare shiny pages. It turns out users are becoming more tech savvy every day.
So from that day on, whenever I think "yeah but a common user wouldn't do that" I try to get some evidence to back it up. People adapt and always surprise us.