As long as you hide the details in the depths of documentation of the protocol, make up alternative terms to those that have been tainted by cryptobros and don't mention any relation to cryptocurrency-originated technology, you would probably successfully avoid having parallels drawn between your project and cryptocurrencies.
Sure, someone might cobble together an API and put your token on a cryptocurrency exchange against your best wishes, but I think the risk of that is low. It's easy enough to launch your own crypto and if I'm looking to run a pump and dump scheme, why attach myself to a project that openly distances itself from the crypto scene?