1. Using up someone's budget, because they don't get to keep it and want to look like they're doing something with it.
2. Doing a bunch of pretend work so you can come to the conclusion the VP wanted in the first place.
3. Being sent in to die on a doomed project, so you can take the blame for it.
Eventually, you look back at your career and notice nothing you've ever worked on made a difference to anybody. The paycheck is nice, but there are other places to get one just like it.