Recorded music was going this way whether it was Spotify or someone else that drove the final nail into the coffin.

I remember when I was a child, on a Sunday afternoon, my dad would put on an album and listen to it. Just listen. Very, very few people do that now.

Now we have a lot of demand for “incidental music”. Something you listen to while you do something else. Driving, reading, surfing the net, coding, cleaning…

There was a fundamental shift in how people consumed music that started around the time music became portable. Spotify won the race, but if it hadn’t been Spotify, it would have been someone else.