It sounds like 7-8% of requests. If that's video ads it can be 50% of the actual data transferred?
not entirely sure if that was a question because it is formed like a statement, but, yes.
But then, if you mostly watch videos (or take a video call in your browser), the ads — both video and non-video — can fall to 1% of the actual data transferred.
As each person's internet usage is different, the percentage of requests blocked seems to me a better measurement than the percentage of the actual data transferred.
It is, i was just nitpicking on mixing # of requests and data volume.