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It gives them money in the short term but it costs their clients money and makes the service overall less valuable. If everyone installed this it would basically wreck the online ads industry overnight.

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Marketing departments don't care. Attribution is already a joke, click fraud is the cost of doing business.

Folks think most marketing departments are these sophisticated analytics driven masterminds, when it's really number go up == throw more money at it.

In my experience, marketing does track the cost of user acquisition through ads, and of different ad platforms vs each other.

But if only a few people install it then it's just a little bit more money taken from advertisers and given to ad companies. The tiny number of people who would actually consider installing an extension like this aren't going to substantially impact the perceived value of online advertising.

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