To put this in context, the trivial example of a user with a 15gb account, say you happened to be using s3 for storage. They buy a new phone, that costs you ~$1.50 that month, or 50% of your revenue at current pricing. They buy a new iPad and a new laptop? You’re 50% in the red.

Similarly you’ll have some users who are, say, content creators. They shove a 10gb video in their drive. Let’s say they have a laptop, a workstation, a phone and an iPad. Their upload is downloaded at least 3 times, costing you ~$4.50.