There's no reason why someone might have failed at a coup but also succeeded at faking his own death to avoid repercussions.
Not saying that's what's happened here, but I think your reasoning against it is flawed. People are complex, and do smart things in some situations, and dumb things in others. And sometimes the dumb things aren't obviously dumb until after the fact.
After it failed, I assume he knows Putin was going to at least try and kill him. That's why I think he would try to fake his own death.
But eh, that's just as likely to me as some other crazy 3D chess.
Mussolini was in Milan, and stayed in Milan, when he ordered the coup march to Rome.
Mussolini lead his coup from >100-600km away from the march, why would the leader of Wagner need to be in the convoy?
but thats the thing - the coup didnt fail. Dude was ~one hour from entering Moscow and taking it over with minimal opposition lacking heavy weapons. He chose to stop, he alone decided against toppling russian government and becoming the new tzar.