The ad-based business model on the Internet is dying – and it's getting worse

tutanota.com

4 pointsdotcoma3 comments

It sure is getting worse. But dying is a bit far fetched. Sure the giants don't get the attention anymore they did before but the whole internet turned into targeted ads meanwhile.

My income is mostly from selling targeted traffic to specific niches. If anything it has just grown massively in the last year's. But the time where I could earn my whole income with AdSense is definitely over.

Yeah, dying is wishful thinking; but at the same time, the massive adoption of ad-blockers speaks volumes about what the “targeted audiences” think about this circus…

Ads changed. There is nothing adblock can do against modern ads. No piece of information is written without advertising for something. All relevant knowledge blogs these days are company blogs with big names behind. Every piece of buying decision / product review is written by an affiliate marketer. Every free tool is designed to get you to buy a premium version.

We basically are so surrounded by ads that classic ad formats turned ineffective

Reply on news.ycombinator.com