1. Shorthand: A memory mechanism to simplify/summarize a complex text.
2. Logbook: Record a series of events which occurred and what order.
3. Planner: Todo lists, upcoming meetings, due dates.
4. Whiteboard: A worksheet for working through a complex problem.
5. Time-capsule: Long term memory about why we decided to do [thing].
If you take someone who treats notes like a Whiteboard and try to sell them a system which looks like a Logbook, they will think it makes no sense.