Great. That one-second delay caused by the ad networks and creepy tracking scripts adds up too. I know it's not you, but any time someone tries this defense, they claim small percentages for [time / click-through rate] over the population add up, without acknowledging that it goes both ways.
How much bandwidth and processing power is getting consumed? Not just serving it up, but on the client side too once it's delivered.
I already agree with the DSA, there's no need to sell it to me