Going into orbit increases your total transmission distance. If you can afford to put in the infrastructure, you never want to go into orbit.
They mention it uses the ionosphere, so curious exactly how long it takes the short-wave pulse to arrive.
Satellites such as Starlink operate in low earth orbit at about 350 miles, significantly above the F-layer. Also, they introduce repeater delay when they relay a data packet. To get from Chicago to Frankfurt would require relaying the packet thru multiple satellites. So, greater distance (even if passed by laser between satellites) plus repeater delays.
Also note that satellites in LEO are the only option. Geosynchronous satellites are completely out of the game due to the much greater distances involved.
Radio ham blog post discussing HF propagation:
https://www.pa9x.com/long-path-or-short-path-propagation/It’s always going to be faster to go point-to-point than pay the light-speed cost of bouncing all the way out to orbit and back.
They actually want to locate their servers inside the market buildings, to gain those precious nanoseconds.