Business Guy/Director of Marketing here.

I LOVE THIS… OR WHAT IT COULD BE.

If you had a method of creating a company account and sending out invitations to employees to hook up their social media (or create new profiles) - you could provide a project management platform for submitting new content/social communications.

Right now we email everyone our new blog posts with a quick checklist of things they can do to help. I don't see this being helpful for any individuals because the individuals who will find it know what social media is.

I see it being powerful for sending set-up/usage instructions to other people. Sometimes if you don't live in California you deal with people who aren't on top of all the new social media tools