My girlfriend, who has a background in environmental science and skincare, also got interested in this and ended up starting a personal care brand focused on being 100% free of Endocrine Disruptors / forever chemicals: https://olivercare.co/.
I truly believe as more studies continue to come out strengthening the connection between these chemicals and the long term health and fertility risks, consumers and brands are going to shift to safer alternatives. In fact, there's a chance that "forever chemical" lawsuits end up being bigger than the famous Big Tobacco settlement: https://time.com/6292482/legal-liability-pfas-chemicals-laws... .