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> The $15k software is Full Self Driving, which is still in beta and has very clear customer warnings and consent screens before using.

The price makes this so much worse. If it were free and plastered in warnings, people probably wouldn't trust it. But because people first pay $15k for it, they now have 15 thousand reasons to want it to work and want to trust it. Paying for it creates a strong cognitive bias for disregarding any warning.

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First buyers I believe got autopilot for free in some versions (I know for sure the X owners did) as well as unlimited charging. Still even those who paid for it, $15K isn't a fortune for everyone, particularly those throwing $80-100K on a car.

AP is not FSD, and aside from some early years it has been a standard no-extra-charge option on every Tesla produced.

And 15K may not be a fortune for some people, but wealthy people don't get that way by being frivolous with their money and a 15-35% bump in the cost of a car is definitely going to be noticed.

Dude. "it's okay to get ripped off, it's only 20% of the price of the car, no biggie". Elon must be a smoother ride than a Tesla.

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