I'm a strong believer that evolution/sex are the primary drivers for almost everything we do in life. The outrage in the comment thread here is part of the "pretend it's not like that" mentality. I'm sure the marketing people here senselessly thought "hey we want lots of programmers, most programmers are guys, what do guys like, girls!". I'm not offended by this, but it is clear they are alienating women (and homosexual men). If it was reversed; "lots of hot men serving beers", guys probably wouldn't be in a rush to show up either.