My hypothesis is that they want to get the absolute mindshare and adoption and decide the right product/solutions along the way. Note that there are trends (web 1, web 2, mobile etc.) and the leaders tend to grow significantly.

It is a mad rush time with the new generation of AI, and future products are going to be amazing. Meta cannot afford to have just 1 cash cow. Metaverse failed, but they have a real shot here.

A few things I can think of (beyond social networks).

- Enterprise push, starting with very high-end enterprises. Their license structure (free below X million users) allows it nicely. They can afford to have a small team and yet win big. Note that typically 80% of any enterprise products revenue comes from say, 10-20% of top customers.

- Build a platform. Meta learned from Google, and then Apple debacle on how dependent the world is on platform. What would the new OS look like?

- Weaken Google and Apple. Some indications on why they partnered with Microsoft - this also ties to the point above.