As an American, I'm more annoyed that our government isn't working to protect consumers than I am at Microsoft. Microsoft is acting predictably from a business perspective. This is just a repeat of the Internet Explorer debacle decades ago.
A business can be predictable without being shitty to the core. Microsoft has been a shitty scofflaw company since the day it was founded. Apple and Google are pretty shitty, but they weren't in their early days. Microsoft has always been a criminal racket.
Instead, it makes more sense to direct your energy towards the government that's letting them get away with it.
Same with monopolies; it's absolutely fundamental to their nature that we don't have any leverage over them as consumers. We can either cry impotently about Google and MS being bad guys or we can actually demand our governments do something about it. It's bizarre how often people choose the former!