I know very few people outside of gamers that have a full computer outside of one given for work.
This is one of the many reasons that my windows computer is solely for gaming (and I use a debloated Windows 10 LTS install) and never has anything sensitive on it. Any general computing tasks happen on my Mac.
I would love to ditch Windows and go to Linux for gaming but as good as proton is. I value being able to play my games without hassle more.
This is seriously disgusting behavior from Microsoft (and not the only example of Windows turning into an ad machine) but they also realize they have a stronghold so what is the choice for most normal consumers. It’s not Linux as much as technical people love to say it is.