The fees are required to be listed 'at the point of sale' not on advertising. Basically they have to tell you at signup what they are going to charge you. Seems like an extremely reasonable requirement.

So treat them like any other business expense and simplify pricing. They don't list the costs of their data centers, employees, etc. Pricing transparency >> marketing copy.

It's not about advertising.

> The rules require broadband providers to display, at the point of sale, labels that show prices, including introductory rates, as well as speeds, data allowances, and other critical broadband service information.