I had assumed that most of the rest of the country was like this, and you only got prices after you gave an address.
Even a medium size ISP that was running a "price for life" deal, didn't even advertise with the price was, and you got better deals if you were in a competitive area. (Based on comparing mailed advertisements).
Prices appear on physical mail advertisements I get for internet service, I get quite a lot of them, but billboards, television ads, and everything else simply lacks a price and touts product quality and speed.