Content targeted / display ads would fix this. By design, they pay sites a premium for quality content, unlike user targeting which pays for quality eyeballs.

If user targeting were banned, we’d be back to economic incentives for content creators that are similar to pre-internet media and publishing.

In particular, you’d be paid for having a consistent measurable audience, which means the money would go to distribution channels that had high quality editors and curation. Today’s ad netwoks funnel that money to clickbait farms.