I like this term, engildification.
Having said that, I did look up 'gild' to make sure I was using a semi-obscure word at the opposite end of the scale that begins with 'shit'.
Coming up with new words is surprisingly easy when there's an existing word requiring of a foil.
Don't give me too much credit for this, I need to maintain my current level of almost total obscurity in order keep pumping out the quality ;)