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Google can argue that they don't have 100% of the market and they did changes with android 12+ that enables other stores to provide packages.

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Outside of the English speaking world (and Japan) iOS market share is generally much lower than particularly in the US.

I would be tempted to say this is because a lot of the iOS pitch is “trust Apple because you don’t trust the regulatory environment” whereas in places like Germany the regulatory trust is higher so that pitch sounds weaker.

Apple hardware is prohibitively expensive for most of the world. That's probably the primary driver for the market share gap. Even in the US, the brand is a status/class symbol to some extent.

That said, I have heard the "trust" version of the pitch from some VC types floating around UNLV and I find their trust in Apple to be perplexing.

It’s not an uncommon view - I trust them in terms of privacy and security much more than the alternatives.

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