My company pays Wise around £100/month in transfer fees so reducing that to £3/month piques my interest but the headache I would experience if anything went wrong would cost me a lot more than £97. My worst nightmare when using a new financial platform is that I get caught up in some KYC nightmare after transferring money and it is stuck in purgatory forever.

The website doesn't include anything to reassure me that the service is as reliable (or more reliable) than Wise. There's no social proof. I found the news article with your first annual report and that's quite compelling.

- Add average transfer times so I can see what most people are experiencing when using the service

- Add social proof: positive reviews would be very helpful

- Add real time information about volume

- Shout about your reliability: Wise has reputation that does the work for them, you don't

- Mobile app only is a little concerning too for business usage: I use Wise for business and personal, business on the website, personal on my phone (I can't articulate why but using Wise for business on my phone "feels" wrong)