Is this news? I mean, hasn't Wired /always/ been super ad heavy?

Hey, it has! http://www.suck.com/daily/95/10/06/daily.html

"We studied issue 3.09 (the one with Arnold Schwarzenegger on its cover) and were not surprised to discover that of its 206 pages, 90 were full page ads. (If you include 1/2's, 1/4's, and pull-outs the ratio jumps to a clean 50/50 split.)"

Further analysis of Wired's ad/content ratio was done by the Magazineer in January -- http://magazineer.com/howto/26