How about I flood your whole city with robotaxi cars and make it cost a nickel a mile, but you must be an X account holder, must use the X app, must pay in X-coin, and must submit to whatever other perverse encapsulation Lord Musk decides to implement. How about I only carry X-related data over my global net of satellites, forcing most connected people to buy from my ISP, must pay in X-coin but it also only costs 20 bucks a month. On and on, it seems pretty transparent to me.
It's all a furious and cynical land-grab in preparation for a very dystopian future.