I think personal action can still make a difference. What if we were to develop a coalition of people that believed in that, sort of like a union for a healthy society?

The coalition would have a common set of standards and ethics, which would include the development of more community-based standards for technology. With such a coalition, we could create our own technology not in the hands of technology companies, and we could be more responsible in the development and use of technology. Then the entire coalition could stop using Google for example...and crush the life out of them.

If such a coalition had ten million people in it, it might work if many of them are technologically capable. Ten million seems like a lot but it's only 1 person getting 2 new people to join, who in turn each get 2 new people to join, etc... 24 times.