I mean, the only thing we (as "the informed people") can do about it, is to keep open and working alternatives for "the masses" to step in on an instant when things are going south with commercial or governmental controlled products.
An example that comes up is Mastodon. It's weird, not necessarily bug-free and has a steep learning curve, compared with commercial alternatives. Still, it manages to attract those people that you want to talk with and every time I'm skimming through the timeline, I'm seeing something remarkable.
We do already (Fairphone, Firefox, etc.) but should work more on keeping up the good tradition of providing free alternatives. When we're too powerful, we'll be getting criminalized but that would just add some more fun to it.