Everyone seems fixated on the design of this particular page (a one-time use site to find a great designer). The important thing to take away from this and what makes it great in my opinion is how honest he is and how he address the concerns a designer will have. All the nonsense you see in a typical job post is simply mentioned briefly in the last of 6 bullet points under "boring details".

I bet he gets a great designer because he's demonstrated he can provide a great work environment for said designer.