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Alphabet, Amazon, Tesla, Oracle, Caterpillar, Booking, BlackRock, Progressive... not quite so unique. Progressive is by far the worst in this small selection, but I'm sure we could find even worse ones if we did a proper Fortune 500 audit.

https://books.google.com/ngrams/graph?content=alphabet%2Cama...

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I think Alphabet is a horrible name too, but they already were successful when they adopted it. Progressive and Booking are real bad. Tesla, oracle, Amazon etc are pretty unique names, I’m not sure I use those words in my normal vocabulary in a regular month, can’t complain about them.

Most people didn’t know who Tesla even was. I’m annoyed for him Musk stole his name. I wonder what he would think of that now

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