Perhaps, but this must not be falsely equated with a situation where every user must either tolerate ads or pay for content. The non-obvious distinction lies in that it is actually quite feasible for a small subset of dedicated fans to support a creator through services like patreon, allowing at least the primary body of the creator's content to remain freely available without requiring it to be ad-ridden. It may even be beneficial in generating more fans than the creator would have generated if they'd simply paywalled their content.