Yes, far as I can tell, it's mostly a marketing gimmick. I think it works below 40mph in stop-and-go traffic on Nevada freeways, and doesn't do any navigation and just stays in its lane. They can put out a press release about "L3" all they want, but there's nothing to suggest this is more than an off-the-shelf ADAS/LKAS with some additional driver monitoring. This is not the type of technology or strategy you see anyone serious about self-driving working on.