It's the rackets -- partly because they're ultra-light, but mostly because of how ridiculously grippy the strings are, meaning you can put absurd spin on the ball.
Meaning, a ton more control from the baseline. This effectively renders net-play most of the time dangerous and impossible. You'll notice, no one goes to the net anymore. It's basically full-scale ping-pong now.
Hence, pickleball for regular people, because they'd like to do that.