European banks are forced by EU's Payment Services Directive 2 (PSD2) to authenticate using MFA for any payment over 50 EUR.
So what is the second factor? Your phone. Once you pair the app in your phone with your account, you can authenticate your actions using that phone, even if you are otherwise banking using the web app on your computer. Most banks also insist on using their apps, they don't allow generic second factors. Since their apps require Android with SafeNet or iOS, they pretty much enforce the Google/Apple duopoly.
For now, there are other ways -- sms, which the banks are trying to phase out.
So I imagine situation elsewhere will be very similar.