Another side of “for nerds” is that early Google managed to attract employees from academia. I remember the buzz in the academic world when a professor (Matt Welsh) gave up tenure at Harvard to join Google: some others followed. Even more, it attracted top students who otherwise had their heart set on academia: within the (delusional) world of students who consider being a professor as the highest ideal, I remember hearing the opinion that if you can't get a tenure-track job, Google is a pretty good second choice because it's “just like a university”: you had (so the story went) freedom to do whatever you wanted, smart peers, “talks at Google” from the best speakers, … and there were perks (free food, laundry, etc) that appealed to students.
I myself ended up joining Google when my academic path was interrupted, despite thinking I'd never do that. Google employees were already complaining in the early 2010s about the changing culture, but there was still enough of it left, and by all accounts, early Google was a magical place.