People keep repeating this dangerous advice. The truth is actual value is created by few people: new tech, new features, new markets. It usually starts off as an experiment, a hackathon etc and grows from there. The rest of the people exist to provide fodder but growth comes from surprisingly few people even in large organizations.
Try and see what the business needs and create step improvement features / tech / markets. You will feel happy. Too many people like the author is focused on just managing, being "thought leaders" and other nonsense. This is my problem with AI till the time we get AGI. Someone has to do the work. Someone had to write Redis before Ofer Bengal swooped in. Someone has to create the transformer model, someone has to write the original articles to train these models on.
The whole cottage industry around work is a festering wound at this point.