P.S. Objectification is a kind of strange word. Human body is an object. It's physical, materialistic. Now, if there would be objectification of human soul (or whatever other thin layer) that where we would start to worry, but there isn't.
If it's okay for them it should also be okay for everyone else, don't see why not.
Got to say, I agree. The advert doesn't appeal to me in the slightest - the sexuality is so in-your-face and over-the-top. It's pandering and almost condescending:
Look, a geeky guy hugging a model in panties! Buy our shirt, it has a website logo on it. Look, here's some boobs, here's some leg, you're a man in your twenties who works in tech, so this is what you want, right? So just give us the money already.
The advert has turned me OFF the product it was selling by being too overt. But that's just me.
What I find objectionable about this saga is Kane's rather entitled "I find this offensive, so it must be removed" attitude. The advert itself is not, in my mind, sexist. The idea that women need some kind of guardian angel who stops models from being shown in promotional videos - that I find offensive.