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The video claims the poster was kept in reserve for "times of crisis or invasion"; I've also heard that they were specifically intended to be deployed if the Nazi invasion was successful, as a euphemism for "please submit to the Nazis for the moment, we'll negotiate with them on your behalf as soon as we're able" gesture.

Does anyone have any harder evidence either way?

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No hard evidence, I remember reading about it when I moved to the UK.

To me it simply means: in times of stress/danger, don't panic, don't lose your focus. I find it very inspirational. There's almost always a solution to our problems, but it's harder to find if we're not in the right state of mind.

Being as how the poster was commissioned on the eve of WWII, that means before Churchill became PM, it is plausible, but if some bureaucrat was thinking that, he dare not speak it or leave any written record. That's a meme that will probably live on in urban myth.

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