The guy is living in the suburbs, which means they aren’t going to the store very often as they probably live far away from it. That means they are getting more than a few bags of groceries, they don’t need an F150 for sure, but they probably aren’t getting to carry this with an e-bike.

Better for the suburban guy to become a city guy and walk or bike to the grocery store a few times a week. They get better veggies that way as well.