You think Apple was dragged kicking and screaming into being able to sell the same accessories they have already developed but with a different connector?
Once the EU signaled they were going to mandate this, there was no reason to do it any sooner. When Apple changed from 30-pin, there was an uproar. “Now my iPod Alarm Clock doesn’t work with my new iPhone!”
Now gets it both ways: more sales, no blame. “The EU made us do it…”